diff --git a/FAQ.md b/FAQ.md
index 31cfb5f..3f97b35 100644
--- a/FAQ.md
+++ b/FAQ.md
@@ -87,11 +87,12 @@ Each category page contains a list of links to the entries in that category. Use
 * [Location of settings, job queue, cache folder](Location-of-settings,-job-queue,-cache-folder)
 * [Long file & path names](Long-file-&-path-names)
 * [MKVToolNix GUI](MKVToolNix-GUI)
+* [mtxcfg file format and the job queue](mtxcfg-file-format-and-the-jobQueue)
 * [Removing all files doesn't clear all inputs in the GUI](Removing-all-files-doesn't-clear-all-inputs-in-the-GUI)
 * [Running the command line programs on macOS](Running-the-command-line-programs-on-macOS)
 * [The job queue, statuses and their actions](The-job-queue,-statuses-and-their-actions)
 * [What do the release code names stand for?](Release-codenames)
-* [mtxcfg file format and the job queue](mtxcfg-file-format-and-the-jobQueue)
+* [Why does MKVToolNix cost money in the Microsoft Store?](MKVToolNix-costs-money-in-stores)
 
 ### Category mkvalidator
 
diff --git a/MKVToolNix-costs-money-in-stores.md b/MKVToolNix-costs-money-in-stores.md
new file mode 100644
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@@ -0,0 +1,29 @@
+# Why does MKVToolNix cost money in the Microsoft Store?
+
+Since 2021-03-24 you can install MKVToolNix from the [Microsoft Store](https://www.microsoft.com/store/apps/9NS0Q4ZM8MW2). There's one caveat, though: it actually costs money in the Store.
+
+But why? Isn't MKVToolNix Open Source?
+
+Let me start by saying that yes, MKVToolNix **is Open Source** and **always will be**. Let me further make it very clear that binaries of
+**all variants** of MKVToolNix, including the ones for Windows, will **always** be available **from [its home
+page](https://mkvtoolnix.download/) free of charge**. Functionally there will be **no differences** between the Windows binaries, no matter
+where you get them from.
+
+So why have a paid version in the Store? Simple: it's a way for you to support the development of MKVToolNix. In return you don't have to
+update it manually anymore as the Store will install them automatically for you.
+
+If you want to support MKVToolNix this way, great, and thanks! Just head over to the [Microsoft
+Store](https://www.microsoft.com/store/apps/9NS0Q4ZM8MW2) and buy it there. If you don't want to pay for it for whatever reason, that's
+perfectly fine as well! Nothing will change for you: head over to the [downloads section](https://mkvtoolnix.download/downloads.html) on the
+home page & get it from there.
+
+And in case you want to support MKVToolNix without having to pay, there are so many things you could do. Here are a couple of examples:
+
+* interact in various forums such as the [MKVToolNix sub-Reddit](https://www.reddit.com/r/mkvtoolnix/)
+* work on [translations](https://www.transifex.com/moritz-bunkus/mkvtoolnix/dashboard/)
+* file or investigate [bugs](https://gitlab.com/mbunkus/mkvtoolnix/-/issues)
+* or simply spread the word about it.
+
+I'm really grateful for all such contributions to MKVToolNix and its community.
+
+Categories: [misc](FAQ#category-misc)